Geographics! Yes, geographics. You weren’t expecting that one were you? Well, every once in awhile we have to take care of the basics and make it easy on ourselves. Most of the time this is an easy area to identify. Just pick those zip codes that you physically can support. But, let’s look at the …
Continue reading ‘Series – Branding for Risk Management, Safety & Security – Part 5’ »
Now it’s time to tackle a little tougher subject about our ideal customers – “behaviors”. This one can be difficult to define when you first start thinking about it and it kind of blends in with other areas, such as values and beliefs. But what we are looking for here are those certain behaviors or …
Continue reading ‘Series – Branding for Risk Management, Safety & Security – Part 4’ »
Great, we have identified our customer’s demographics. Now, we must tackle a slightly different research project regarding our customers – Psychographics! No, not pyscho as in crazy, but as in what makes them tick. What motivates our customers to do the things that they do. What kind of lifestyles do they lead? Are they an …
Continue reading ‘Series – Branding for Risk Management, Safety & Security – Part 3’ »
So, we have identified that we stink at communications (at least in the bigger picture sense) and that we are going to do something about it. And that is reworking our BRANDING model. We are going to sink into developing a marketing plan for our department (a micro-marketing plan) a plan within a plan. While …
Continue reading ‘Series – Branding for Risk Management, Safety & Security – Part 2’ »
Okay, this is no surprise – your risk management department is viewed thru a negative lens. Why, so is your safety department and oh yeah, let’s not forget your security department. So, what is the problem? I have been reading business books for a long time now (probably more than 200 in the last 10 …
Continue reading ‘Series – Branding for Risk Management, Safety & Security – Part 1’ »